Directs NameCleaner to convert  all words of this type to lower case.

Directs NameCleaner to convert all words of this type to capitals.

Directs NameCleaner to convert the first letter of all words of this type to capitals, and leave the rest alone.

Directs NameCleaner to convert the first letter of all words of this type to capitals, and convert the rest to lowercase.

Directs NameCleaner to leave all words of this type alone.